Speaking
Seminars, workshops, and customized training for researchers and other professional writers
Our interactive workshops and informative seminars are designed to help your faculty, trainees, and teams develop writing strategies and master the craft of writing well. We offer a variety of educational and hands-on support, as well as long-term coaching and editing services, that can be personalized to meet your unique needs.
Invite Crystal Herron to Speak
As a researcher or other professional writer, your success depends on your ability to write well. Even great science cannot speak for itself.
Crystal has been teaching and speaking professionally for nearly 20 years. She is a former biomedical scientist and clinical researcher, so she knows what it’s like to learn how to write well the hard way. And she’s on a mission to help you learn the easy way.
Whether in breakouts or ballrooms, Crystal knows how to deliver the principles, resources, and systems that you need to clearly and persuasively convey your research and ideas.
Popular Topics
Simple Language for Expert Readers
Scientific and clinical researchers often understand the value of using simple language to communicate with a lay audience. But when writing for experts, they may fear that simple language will seem simplistic and offend their readers. Let’s debunk this misconception with data supporting why simple language benefits expert readers. You will also learn data-proven tips to help you simplify your writing to craft clear prose that makes your reader’s job easy.
Learning objectives
Learn what reading level you actually need to aim for when writing for expert readers.
Understand the benefits of considering readability for expert readers.
Discover the biggest problem with clear communication.
Challenge the misperception that simple language is “dumbing it down.”
Leverage 5 key principles of plain language to improve readability for expert readers.
Flow Framework to Guide Readers
Researchers have the important job of reporting data and facts. But many researchers merely list these facts, without creating clear connections between ideas. With this approach, researchers run the risk of crafting unclear, boring writing that quickly loses readers’ attention—and their interest in the message. Fortunately, researchers can apply valuable writing principles to create a smooth flow that guides readers through the content, builds on their knowledge, and keeps them engaged in the writing.
Learning objectives
Discover the most common contributors to unclear scientific and medical writing.
Learn a framework for helping readers easily understand your writing and ideas.
Understand the logical foundation that supports flow in writing.
Leverage key principles that maintain forward momentum in writing.
Unlock the power to build on your readers’ knowledge.
Customized Programs
Are you looking for scientific or medical writing training for your team? Do you want to learn skills, principles, and systems to help you craft writing that engages, informs, and persuades readers?
Let us create a customized in-person training or virtual workshop for your team. Contact us to learn more about how we can serve your communication needs.
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What People Are Saying
“Thank you SO much for your clear and beautiful slides, your helpful and encouraging manner of presenting, and your generosity with information and answering questions. I wish I could tell you how many times you and your slides have come to my mind as examples of what to strive for.”
– Karen F., Director of Medical Writing, Audentes Therapeutics